Articles and Web Tips to help Savvy Business Owners

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Email Spoofing Exposed (14 May 2007)

When someone borrows your domain name and starts sending email, pretending to be from your organisation, its called spoofing and it's annoying to put it politely.Read more »

Get Found on Google (10 May 2007)

Two simple steps you can take to get found on Google and bring more customers through your door.Read more »

Quality Photos = ROI (10 April 2007)

Using high quality photographs on your website increases the return on your website investment. You look more professional, visitors can see you and your products thus making it easier for them to buy or get in contact with you. Read more »

Effective Contact Us Pages (27 March 2007)

Make it easy for people to contact your business. An efficient, easy way to contact you is good for your customers and good for your bottom line. Heres what you can do to fix yours. Read more »

Increase ROI with Informative Product Pages (27 March 2007)

Visitors to your website need sufficient information about a product before purchasing it. By providing all the information they may need, on product pages, you help them buy. Read more »

Lose a Sale in 50 Milliseconds (1 March 2007)

Unless the first impression is favourable, visitors will be out of your site before they even know that you might be offering more than your competitors Read more »

NZ Anti-Spam Bill, in a nutshell (22 February 2007)

This bill will affect you if you send out promotional emails or email newsletters for your business Read more »

Get The Best Return From Your Marketing (20 February 2007)

People are going online in record numbers, which means you can acquire new customers in in cost effective ways like paid search and email. The results of this survey show exactly which online advertising and marketing options give you the best return for your dollar Read more »

Professional Email Tip 4 (20 November 2006)

Using your xtra mailbox on your business cards and other promotional material makes you look like a tin-pot startup. Read more

IE7 and why its worth upgrading (20 November 2006)

The new version of Internet Explorer has security enhancements and improvements that will enhance your daily experience with the Internet. Tabs, better printing, a search box, page zoom, . . . . Read more »

Web Standards - Why we care (10 November 2006)

For a higher Google listing, helping more people access your website and getting more customers you need us to be concerned about web standards. Read more »

Happy Birthday Hard Drive (22 October 2006)

The hard drive turned 50 last month. This technology has had a profound effect on our lives. Read more »

My Emails Are Not Being Delivered (22 October 2006)

For those of you who asked about blacklists - here it is - more info on blacklists. Read more »

Andromeda Galaxy Pic (22 October 2006)

The Andromeda galaxy is seen in a new light with this amazing infrared image from the Spitzer Telescope. Read more »

How important are you? (18 September 2006)

Google uses PageRank to determine how important a page is on the Internet. Read more »

What's a mailbox? (18 September 2006)

Confused by mailbox, POP, email forwarding and mapping - Read more »

Keeping up with email (18 September 2006)

Do you need a more efficient method for dealing with all the incoming email you get? . . . . . The answer to your problem is Email Filtering . Read more »

Put some love into your signature (21 August 2006)

Your signature goes out on every email you send - make it work for your business. Read more »

Why isn't Google indexing my site? (21 August 2006)

Planning and patience are needed to maximum exposure on Google when you need it. Read more »

Case Study for a Specialty Boutique (21 August 2006)

You don't need a website to make the web work for you. Read how a small retail shop can attract more customer visits. Read more »

Credit Card Safety (26 June 2006)

Is it safe to give my credit card number over the Internet?
Answer: Safer than giving your credit card to a stranger in a restaurant. Read more »

Email Etiquette (23 June 2006)

Using email correctly will convey a professional image, get your point across more efficiently and avoid unecessary disagreements. 10 Tips for making your email more effective. Read more »

Choose customer words, not organisation words (22 May 2006)

Read what world renowned Gerry McGovern has to say about writing for your web site. Read more »

Wikipedia is a Wonderful Tool (16 May 2006)

Toss out your encyclopaedias – Wikipedia has taken over as the reference tool of the web - and the future? Read more »

What will I write for the About Us section of our web site? (16 May 2006)

The only part of your web site that's more about you, than your customers - the "About Us" - so what do you put in this section. Read more »

9 Ways to Promote your Web Site (26 April 2006)

How will people know that you have a web site and where to find it? Here are 9 ways to increase the number of visitors to your web site. Read more »

Firefox - a great alternative to Internet Explorer (April 2006)

Firefox is simply the best browser I have ever used. Read more »

"I Don't Need a Website??" - Why Small Businesses are Being Left Behind (April 2006)

Congratulations - you have a web site. Find out the bad news for people who don't have web sites. Read more »

Beware of domain scams (April 2006)

You could receive one of these so called "invoices" - we did. Read more »

Why you need a blog (June 2005)

Blogs provide simple Web pages that support frequent updates . Unlike formal Web pages that require extensive coding and custom graphics, blogs use simple templates. This means that they can be updated as often as you'd like Read more »

What is RSS? (March 2005)

RSS is an acronym for Really Simple Syndication - a quick and easy way to create and use 'syndicated content' such as news headlines and announcements. Some websites use RSS to deliver articles and article previews to readers who are too busy to browse multiple sites and dig up the content they are interested in. Other sites use RSS to alert customers of new products or upcoming events. Read more »

Celebrate your successes (January 2005)

Once you've got your website up and running, what do you put up to keep clients and prospects coming back for more? Your success stories! People love to know they've picked a dynamic and successful company to deal with. Read more »

Virtual Bricks and Mortar (October 2004)

Company Brochure on the Internet? (August 2004)

Would you put your brochure on a billboard? Or vice versa? Of course, not. Each medium serves very different purposes in marketing and advertising your business. Read more »

Create Fantastic Copy for your web site (July 2004)

Make it serious but keep it light. Internet visitors don't want to spend too long reading but they are particular and want real, valid information . Read more »

2 Tips to Increase Your Google Ranking (June 2004)

Google's order of results is automatically determined by more than 100 factors, most of which they keep secret. Here's two tips for you that we know about and are sure to boost your ranking. Read more »

Getting Your Website to Work for You (May 2004)

It's not enough to just put up a Web page. If you want to pull people in and keep them coming back, you've got to have something that rocks. Read more »