Effective Contact Pages

Many "contact us" pages seem like throwaways, they receive little love and even less effort.

Make it easy for people to contact your business. An efficient, easy way to contact you is good for your customers and good for your bottom line. Here's what you can do to fix yours.

Prospects don't know who they should contact?

You may do a great job of listing all the different contact numbers, contact info, and corresponding departments but offer very little guidance on which contact option is the best, or even correct, choice.

Put your contact information in the context of visitor need rather than just a list of information.

Contact information invisible or hard to find?

Controlling information requests is an important metric for many companies, but the answer isn't to hide contact information. While doing so may eliminate many tire kickers, it also leaves you vulnerable to frustrated and angry customers. It also robs you of an opportunity to win customers by being more approachable. It's hard to trust a company that doesn't seem to want to talk to you.

You could make your copy encouraging and inviting, place the phone contact information first, followed by links that address common situations in common language.

Contact options limited?

Give customers more control of how to contact you. Provide plenty of options: phone, form, e-mail, and chat. Let them contact you their way. RADirect offers a telephone number to talk to an engineer, as well as a short form and a chat option when available. The e-mail form guarantees a response in one business day. If you click on "Speak to a System Engineer" in the nav bar, you're guaranteed a response in two hours from the point of action.

A business-to-business (B2B) lead-generation site that did not post price and product information on its site, with the aim of forcing prospects to call and talk to sales reps, also made the contact form incredibly cumbersome. By introducing transparent pricing, a shorter form, and more contact options, the company increased its lead pipeline over $70,000 a month. Just because you're better at selling on the phone doesn't mean every customer wants to talk on the phone.

Typically visitors want to know

who to contact
how to contact you (email, phone etc)
when you will get back to them
your business hours

The "contact us" page is a lifeline for many businesses.

Make sure your website visitors don't become frustrated before they reach out to you.

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