Case Study for a Specialty Boutique

This centre of this case study is a speciality boutique selling high quality items. The business has many customers who drive some distance to visit the shop, often as part of an outing.

While the store items would be perfect for selling via a website, the owners budget is small. The owner also has a clear idea of how to market her business. A smart professional image is essential and she is not prepared to compromise on a 'cheap' solution.

Customers are keen to know when new stock arrives in store and when the sales are on.

The problem is how to communicate with these customers, in the most time efficient and cost effective way, while maintaining high visual and professional standards.

Solution: Targeted email newsletter

Luckily the owner has been collecting email addresses from her customers. Our solution - a targeted email newsletter, beautifully formatted and including photographs of new stock will encourage customers to come in and visit the store. The newsletter can also be used to send out quick, short announcements such as when sales are coming up or new stock is arriving. The owner is able to include photographs of the new stock in her emails.

Audrey Shearer
Spiral Web, 21 August 2006

 

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