High Quality Photography

High quality photography improves product pages leading to increased sales.

One of the easiest ways to improve your product pages or product catalogue is to show better photographs.

For the main shot at the top of the product page, show the photo which best represents that product. Below that you can show your product from different perpectives and in close up. These additional photos should be of a smaller size, see example on the Bevin Slessor website*.

Smaller photos that link to large product photos can really assist your website customer. Without the touch-and-feel of a regular store you need to work a little harder to give customers a sensory experience. High quality photographs can give customers an approximation of a products tactile qualities and are essential for making people feel good about buying online.

Don't lots of photos make my site slow?

Using professional photo enhancing software to reduce both the physical size and the file size of images, combined with the judicious use of large images behind small images will not slow the loading of your site.

In the first case your website visitor expects the page they are viewing to appear quickly on their screen. Once the visitor has looked at the page and they click on a product photo they expect a delay and they expect to see a larger, high quality image. Nothing is more annoying than clicking on a small image only to see another small or slightly bigger image - why bother!

 

Audrey Shearer
Spiral Web Design Limited
10 April 2007

*The Bevin Slessor website is a great example of using high quality images to create a sensory experience, without slowing down the speed the website is delivered at. This site is 3 years old and the classic, understated design matched with the judicious use of photographs means the website still looks current and generates business for them.

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